A revista científica para além de especialistas: as estratégias de comunicação dos periódicos The New England Journal of Medicine e The Lancet

The health sector pioneered the dialog with society, the media, health professionals and decision-makers, due to great public interest in this area and its social responsibility. Two internationally prestigious journals with two centuries of history (The New England Journal of Medicine and The Lancet) are examples of communication strategies that extend beyond the walls of academia. This article analyzes the editorial policies, commemorative editorials and communication strategies of these two journals in order to understand their relationship with the public throughout history. This analysis shows that communication to non-experts is an important part of editorial policies, and has expanded over the years in both journals.